Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Social media on the other hand is an online platform where people can create, share and exchange information and ideas around specific interests.
However, while both SEO and Social Media are each powerful stand-alone marketing tools; when integrated together they can have a much greater impact on business success. Social media and SEO go hand in hand to make businesses successful. Social media marketing has become an essential part of every business strategy as it provides an efficient means for reaching out to target customers, creating brand awareness and generating sales leads. Social media channels such as Facebook, Twitter, LinkedIn and Google+ help to achieve better search engine rankings for your website. Social media optimization (SMO) is the way to take full advantage of Social Networks to increase traffic and links to a website along with building a strong online community. Social Media Optimization makes web pages more visible in social media networks, which results in targeted traffic from specific demographic groups.
Social Networking sites give Social Media Optimization a boost as they provide free marketing and advertising opportunities which would otherwise require big budgets. Social sites like Facebook, Twitter and LinkedIn allow you to create brand awareness and attract customers. Social media helps in generating leads that can be converted into sales with the help of email or direct mail campaigns. Social media optimization results in higher search engine rankings and better online visibility. Social media optimization is the way to increase traffic and links to a website along with building a strong online community.
Social networking sites give Social Media Optimization a boost as they provide free marketing and advertising opportunities which would otherwise require big budgets Social sites like Facebook, Twitter and LinkedIn allow you to create brand awareness and attract customers through Social Media Optimization. Social media helps in generating leads that can be converted into sales with the help of email or direct mail campaigns Social media optimization results in higher search engine rankings and better online visibility Social Media Optimization social sites like Facebook, Twitter, LinkedIn etc.
Conclusion
If you’ve been in the digital marketing business for a while, you must have realized that even though there is no shortage of Social Media Management tools and techniques to use, it’s the Social Media Marketing strategy that often gets left behind. If you want your Social Media efforts to payoff, Social Media has to form an important part of your company website’s strategy. Social Media is not just another advertising channel, Social Media is about knowing your audience and engaging with them on a daily basis.
The Social Media Marketing industry works through referrals, so being on Social Media networks is more important during your company’s initial stages of market penetration than when you are already established in the industry. Social Media Management platforms like Hootsuite make Social Media easier for you, but Social Media marketing can only be successful if your Social Media campaigns are part of a larger Social Media Marketing company’s strategy.
In order to establish Social Media as an important source of traffic and conversions for your digital marketing campaign, you need to set up Social media management strategies that will keep your audience engaged.